Informative books on service design and innovation...

Dr. Sampson's courses on service design and innovation...

Powerful seminars on service design and innovation...

State-of-the-art research in methods of service design and innovation...

Books

Dr. Sampson has written some important books on services, including his recent Essentials of Service Design and Innovation. This groundbreaking book is about taking service companies to a higher level of performance using the powerful tool known as PCN Analysis.

Courses

Dr. Sampson teaches popular courses on Service Design and Innovation in undergraduate, MBA, and Executive MBA programs in the U.S. and Europe. Find out more about what these courses could do for you.

Seminars

Dr. Sampson and his associates have led seminars on Service Design and Innovation around the world. See previews of his seminars, view information about past seminars, and look into having a seminar at your organization.

Research

Dr. Sampson has published award-winning research on topics related to Service Design and Innovation. If you are interested in building on this important research, we can provide you with information about his theories, models, studies, and publications.
About Dr. Sampson...
Dr. Scott Sampson has dedicated his career to advancing the field of service design, management, and innovation. As an academic professional, his goal is to enable other academicians and professionals to teach and deliver exceptional service experiences and methodologies. Dr. Sampson is the Thorsell Professor of Business Management at Brigham Young University (Provo, Utah, U.S.) where he teaches CRM and Service Analysis and Design in BYU’s top-tier MBA and undergraduate business programs. He has been recognized as a world leader in the field of service operations management and design, and has given professional seminars on service design and innovation in Europe, Asia, and the United States. He is the author of two major books including Essentials of Service Design and Innovation and Understanding Service Businesses. His award-winning research focuses on techniques for designing high-performance service businesses, and he has been recognized as the third most prolific publisher of top-tier articles on Service Operations Management worldwide. Dr. Sampson received his MBA and PhD degrees from the University of Virginia and is the proud father of six wonderful children.