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From Dr. Scott Sampson's Understanding Services Businesses Book

Unit 9: Marketing in Services

In some ways the marketing of services is similar to the marketing of manufactured goods, but in some ways different. The Unified Services Theory reveals some of those differences, as discussed in this unit.

Service Business Principles


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== Public sections == * [[usb:toc|Understanding Service Businesses]] book. * [[ibm:ssme:ust|UST paradigm for Service Science]] * [[ibm:ssme:cambridge07|Cambridge 2007 notes]] ---- * [[:start]] * [[http://services.byu.edu/sw/doku.php?do=index|Site map]] * [[http://services.byu.edu/sw/doku.php?do=recent|Recent Changes]] * [[:wiki:dokuwiki|Help]] == Private sections == * [[gscm:pub|BYU GSCM student recruiting]] * [[ibm:scm|IBM SCM case study]] * [[cos:top|Commoditization of Services]] research

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