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Table of Contents
Rationale
The following ideas came from the rationale discussion.
Education
How to create/understand multi-disciplinary research & education?
- Business to use purching power to change courses.
- Wins as a enisting for & is there role for universityies to train business.
- What can we learn about the experiments that people are taking.
Strategic Thinking and Branding
How to brand Service Science so that faculty engage and contribute.
Ability to comunicate. What is the promise.
Architecting
Challenge of designing product-service systems.
Transition
How to transition successfully from product oriented to service oriented.
Defining the roles
Ethics and Government
Business Models
Improvies today's services
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