GSCM Student Recruiting Plan

This is the wiki for the plan to publicize the GSCM program to students.

Problem: SCM either has stodgy perception or no perception.

Solution: High-quality advertising.

The following scripts desperately need your editing…

• Man on the Street
• The BYU Grads
• Let me know what other ideas you have, and I can post the scripts.

• Classes: 110, Math 119, BusM 361
• Online: Possibly post at video.google.com
• Kiosk: What if we set up a flatscreen DVD player with continuous play on the 4th floor?

• Have scripts nailed down by middle of September.
• Have prototype ready by October board meeting.
• Recruit board members to do segment.
• Show videos in target classes in November.

To pass out at videos, etc.

• Advertisements
• Press releases of GSCM events and accolades

1. Show commercials
2. Have a dynamic speaker
3. Give away doughnuts
4. Give door prizes based on supply chain question
   • How many parts does an iPod have?
   • How much does BYU spend every year on paper?
   • What is the average starting salary for a BYU supply-chain MBA in 2006?
   • How much did (well known company)’s supply chain group save the company between (time range).